Providers
How do you get the smart home features you want, configured in the ways you need? The answer depends on your goals, expectations, and budget. Here are the four levels of products and services now available:
Big Box Stores and Internet Resellers...
sell Internet of Things (IoT) devices that are intended for Do-it-Yourself (DIY) installation. Staff at these companies typically know little about the design and installation of smart home systems, nor about how they may be adapted to meet special needs. They just sell entry-level equipment.
National Service Providers...
(like Comcast or AT&T) lease basic smart home equipment, which may meet your immediate needs at minimal up-front cost—if one-size-fits-all solutions will do, and if you are comfortable with corporate-style customer service and a multi-year contract with monthly fees.
Mini-Platforms...
are now available that are pre-designed and integrated across several simple technology features—such as single-room lighting control, temperature control, and/or a basic surveillance camera. Some models are sold through national retailers for DIY installation, while other more inclusive systems are available through Smart Home Experts.
Smart Home Experts...
provide a wide range of smart home products and services that they can tailor to your specific needs, including custom-integration across multiple technologies.
UNDERSTANDING THE CHOICES
Smart Home Experts Smart home integration began several decades ago within the audio/video industry—with technologies that include multi-room music, home theater, and automation systems. Other technologies—like security & surveillance, and lighting & shade control—have, over the years, become an integral part of what they do.
Audio/Video Specialists and Smart Home Integrators continue to provide most of the design, sales, and installation work that is performed within the smart home industry. They now offer a wide range of products and services. See the Smart Home Expert Finder (coming soon) to locate a specialist near you.
Electronic Service Providers
A number of national cable TV, telephone, internet, and security companies now lease basic home technology services to consumers. They typically offer promotional specials in which a limited range of equipment is bundled together. Low initial prices are achieved by shifting most of the costs into recurring monthly fees, under multi-year leasing contracts.
These large service corporations typically aren’t able to assess or provide the wide range of products and services required to meet the home and lifestyle needs of most homeowners, or to tailor their systems to address special needs—essential tasks that define a true smart home. They also typically lack expertise in the design and installation of home theaters, multi-room music systems, or other core smart home technologies.
Big Box Stores & Internet Sellers
In recent years, many brick and mortar electronics chains have closed their doors, unable to compete with internet pricing. Of those that remain, many now offer some level of installation service for the products they sell.
But successful smart home solutions involve much more than just a retail transaction plus delivery and set-up. Few brick and mortar chains provide the design and integration services—and installation skills—that a successful smart home requires.
And they provide even less in the way of consulting services: you must know what you want and how to install and configure it yourself. They just send the package.
A new category of products has emerged recently to much fanfare. Dubbed the Internet of Things (IoT), it allows do-it-your-selfers (DIYers) to install one or a few widgets in their home (with the corresponding apps on their smartphone) to provide low-cost home automation features.
Some of these devices are stand-alone products, while others are available as mini-platforms. These IoT technologies focus mostly on basic lighting control, a heating/AC thermostat, a simple alarm system, and/or limited surveillance cameras—all internet-enabled so they can be monitored and controlled on a smart phone.
Today, the most widely-recognized IoT product is a learning thermostat, with an optional CO (carbon monoxide) detector and a table-top security camera built into the mix. Another tech manufacturer now offers a mini-platform with the ability to integrate simple products developed by independent partners.
And a major manufacturer of home appliances and entertainment devices recently announced plans to internet-enable all of their products within a few years. Numerous start-ups have also entered the marketplace, developing stand-alone DIY automation widgets.
This flurry of digital innovation and excitement has occurred rapidly—in just a few years. In comparison, most of the dedicated smart home products and systems available through Smart Home Experts (see above) have evolved and been perfected over a period of several decades.
Given the complexity of human behavior and taste, are these new IoT “systems” ready for prime time, after such a brief and hurried cycle of development? Many apparently are not.
Adoption rates for products in this new category have recently fallen far short of industry expectations, calling into question the viability of this approach. Consumers report the following problems:
Hacking
Many of the devices in this IoT category are easily hacked via the internet, due to inadequate security code protocols and other needed protections. These flaws offer the hacker an easy “back door” into everything connected to the owner’s home network—often including security systems and financial information.
Imagine a burglar gaining access to the family’s daily schedule—which their thermostat has so conveniently learned and recorded, in order to fine-tune the home’s temperature hour by hour! It really reduces their risk! See Protect Your Network from Hackers (coming soon).
Frustration
Although IoT widgets and apps are widely promoted as simple DIY projects, many purchasers find them frustrating to install, difficult to configure, and hard to use. As a result, they turn to professionals to install the devices, or simply return them in favor of more established solutions (see above). See The Analog Brain in a Digital World.
Limited Integration
As smart home possibilities continue to expand, more and more consumers have begun to realize that a handful of individual cookie-cutter automation widgets and apps simply won’t meet their smart home needs.
Though appealing in its promise of simple installation and low price, the one-size-fits-all IoT approach fails to deliver on the two key benefits of a genuine smart home:
- the ability to scale and custom-tailor each technology to the specific physical characteristics of the home and lifestyle needs and preferences of the household members; and
- the ability to integrate across an unlimited range of technologies, in order to solve unusual or even unique home-related problems—and to control these solutions simply.
See MY NEEDS; My Smart Home Plan [coming soon], Tailor the Technology to Your Lifestyle, Integrating Smart Home Devices.
FACTORS TO CONSIDER
Cost-Shifting
The giant national electronics providers are experts at marketing bundled services for a low initial price. They do this by shifting most of the cost burden for installation labor and equipment into recurring monthly fees, under a binding multi-year contract.
Reduced initial costs may appeal to some consumers, but the total cost over the term of the contract can be surprisingly high. Before signing a cost-shifting leasing agreement, calculate the total cost over the full commitment period, so you can compare it with other approaches.
Price competition among these providers has only intensified this cost-shifting—with even lower up-front fees requiring an even greater back-end burden. To make the numbers work, corporate providers cut corners on design and installation to reduce their costs. Hopefully, this doesn’t result in serious inadequacies, especially when family safety and security are at stake.
Customer Service
Corporate-style customer service often disappoints, especially in the electronics sector. Many national electronic service providers get poor marks on consumer satisfaction surveys: for long telephone waits on hold, billing complications, day-long appointment windows, no shows, etc.
If you miss a favorite TV show due to a system problem, non-responsive customer service can be an annoyance. But when lighting control, security, or surveillance is involved, the risks can be very real.
Successful Smart Home Experts build their businesses on careful design, solid execution, and responsive service, rather than on heavy marketing and enticing initial pricing. They recognize that customer satisfaction requires expert design and installation, plus competent and timely customer service. And they are equipped to provide them.
Equipment
The System Processor is the black box that coordinates all of the sub-systems in a professionally-designed and installed smart home, and also supports communication with the world beyond. Numerous well-established smart home brands offer system processors, along with technologies that include: audio and video products, lighting systems, shade control, multi-technology integration, and much more.
Most A/V Specialists are certified to design, install, and program one or more of these powerful and flexible systems. Most service corporations, in contrast, opt for their own proprietary systems, which may function well enough within the narrow range of services they offer, but are typically useless when it comes to special consumer needs.
Learning Curves
The design, installation and integration of smart home systems is complex work, and takes years of training and experience to master. And in most states, Smart Home Experts are required to hold a low-voltage contractor’s license.
Service providers entering the smart home field from the cable TV, alarm, or tele-communications sectors face the daunting challenges of training sales, engineering, and installation personnel to master a rapidly-expanding range of new technologies, which are outside of their product range and initial training—each with a steep learning curve.
Will these organizations be able to adapt their services and standardized technologies to individual lifestyle needs? So far, they’ve had only limited success.
In contrast, most smart home experts have decades of integration experience involving countless homes—plus many hundreds of hours of training. The challenge ahead for them is to continue to streamline their design and installation processes, so they can offer advanced engineering and superior service to a wider range of clients—at more and more affordable costs.